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Discover how to find your NIL's base value & gain the edge in your negotiations with large brands.

Have you ever wondered how you can license your name? It's easier than you think. We know that as an athlete, your name is your brand....

As an athlete, your brand is one of your most valuable assets. It's what sets you apart from the competition and provides you with unique...

This article discusses social media as an option for monetizing NIL and informs the reader of clear caveats to consider.

Last night I did some winter cleaning in my office. To be honest, every time I walked by the office or went in there to do work, I...

I've been thinking about the word "boundaries." What type of emotion comes up when you think about that word? I know from experience that...

Who have you transferred your IP rights to? Discusses ways to avoid inadvertently transferring your intellectual property assets.

Deandre Hopkins just recently signed a new contract that makes him the highest-paid NFL wide receiver. The crazy thing about this is that...

Lebron James and Deshaun Watson were recently sued for copyright infringement for the use of photos on Instagram by the original...

As a professional athlete, you need a lawyer. Simple as that, there is no way around it. A lawyer is there to protect you and support you...

As an athlete, one unique way to build out your ability to make additional revenue is through affiliate marketing. Affiliate marketing is...

What We Can Learn From Lebron James About Getting A Lawyer The first thing every athlete should consider before starting a business or...

Things We Can Learn From Roger Federer And Protecting Your Brand Roger Federer is arguably one of the greatest tennis players of all...

Like Floyd Mayweather said, “protect yourself at all times.” As an athlete, we are susceptible to people trying to take advantage of our...

I had the pleasure of interviewing Dr. Greg Dale from Duke University last week and one of the topics we discussed was the Pressures that...

Choosing a business structure and creating a separate entity for your business is one of the most important decisions you can make as an...

Athletes are humans too. Sometimes we forget that athletes are humans and have the capability of making mistakes just like the rest of...

Athletes are humans too. Sometimes we forget that athletes are humans and have the capability of making mistakes just like the rest of...

Marshawn Lynch just signed a sports merchandising apparel agreement for his apparel company with Fanatics, making it the first ever deal...

You'd think that most business people have a lawyer on their team, fully understand structuring a business, and making the right...