Licensing Your Name: For the Athlete
Have you ever wondered how you can license your name? It's easier than you think. We know that as an athlete, your name is your brand....
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Sivonnia DeBarros
- Jan 9
- 2 min
Protect Your Brand: The Benefits of Trademarking for Athletes
As an athlete, your brand is one of your most valuable assets. It's what sets you apart from the competition and provides you with unique...
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Sivonnia DeBarros
- Dec 16, 2022
- 3 min
How Parents Can Help Their Athletes Monetize NIL Opportunities
Are you the proud parent of an athlete child? Make sure to stay ahead of the game by understanding how NIL plays a part in sport today!
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Sivonnia DeBarros
- Sep 19, 2022
- 2 min
What is NIL?
I get asked this question a lot: "What is NIL"? It makes sense though. NIL has caught on in the college space, but many athletes and...
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Sivonnia DeBarros
- Apr 8, 2022
- 1 min
Name, Image, & Likeness: Can College Athletes Monetize their Social Media?
This article discusses social media as an option for monetizing NIL and informs the reader of clear caveats to consider.
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Sivonnia DeBarros
- Feb 1, 2022
- 1 min
The Brand of You!
This article discusses the "brand of you." What do others think about you as opposed to what you believe your real image is.
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Sivonnia DeBarros
- Jan 4, 2022
- 2 min
3 Shift Process to Declutter for Greatness
Did you know that 91% of people said that they would be more effective and efficient if their workspace was better organized? In fact,...
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Sivonnia DeBarros
- Dec 21, 2021
- 2 min
Decluttering for Greatness
Last night I did some winter cleaning in my office. To be honest, every time I walked by the office or went in there to do work, I...
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Sivonnia DeBarros
- Dec 20, 2021
- 1 min
Setting Boundaries in Business
I've been thinking about the word "boundaries." What type of emotion comes up when you think about that word? I know from experience that...
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Sivonnia DeBarros
- Dec 7, 2021
- 2 min
Who have you given IP rights to?
Who have you transferred your IP rights to? Discusses ways to avoid inadvertently transferring your intellectual property assets.
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Sivonnia DeBarros
- Nov 22, 2021
- 2 min
What lie are you telling yourself?
Yesterday, I took my four-year-old son to downtown Chicago to do a little shopping and eat If you know anything about walking long...
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Amobi Okugo
- Nov 19, 2021
- 2 min
Agent vs. Lawyer
Deandre Hopkins just recently signed a new contract that makes him the highest-paid NFL wide receiver. The crazy thing about this is that...
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Amobi Okugo
- Oct 15, 2021
- 3 min
3 Things Athletes Can Get Sued For Trying To Build A Brand
Lebron James and Deshaun Watson were recently sued for copyright infringement for the use of photos on Instagram by the original...
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Amobi Okugo
- Sep 17, 2021
- 3 min
5 Types of Lawyers
As a professional athlete, you need a lawyer. Simple as that, there is no way around it. A lawyer is there to protect you and support you...
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Amobi Okugo
- Aug 20, 2021
- 2 min
Affiliate Marketing Downfall
As an athlete, one unique way to build out your ability to make additional revenue is through affiliate marketing. Affiliate marketing is...
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Amobi Okugo
- Jul 16, 2021
- 2 min
Protect Your Business
What We Can Learn From Lebron James About Getting A Lawyer The first thing every athlete should consider before starting a business or...
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Amobi Okugo
- Jun 18, 2021
- 2 min
Federer Trademark
Things We Can Learn From Roger Federer And Protecting Your Brand Roger Federer is arguably one of the greatest tennis players of all...
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Amobi Okugo
- May 28, 2021
- 3 min
5 Things An Athlete Should Consider Protecting
Like Floyd Mayweather said, “protect yourself at all times.” As an athlete, we are susceptible to people trying to take advantage of our...
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Sivonnia DeBarros
- Feb 15, 2021
- 3 min
Pressures of Greatness
I had the pleasure of interviewing Dr. Greg Dale from Duke University last week and one of the topics we discussed was the Pressures that...
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Sivonnia DeBarros
- Jan 25, 2021
- 2 min
Forming a Real Business Has Benefits
Choosing a business structure and creating a separate entity for your business is one of the most important decisions you can make as an...
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