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Discover how to find your NIL's base value & gain the edge in your negotiations with large brands.

Have you ever wondered how you can license your name? It's easier than you think. We know that as an athlete, your name is your brand....

As an athlete, your brand is one of your most valuable assets. It's what sets you apart from the competition and provides you with unique...

Are you the proud parent of an athlete child? Make sure to stay ahead of the game by understanding how NIL plays a part in sport today!

I get asked this question a lot: "What is NIL"? It makes sense though. NIL has caught on in the college space, but many athletes and...

This article discusses social media as an option for monetizing NIL and informs the reader of clear caveats to consider.

This article discusses the "brand of you." What do others think about you as opposed to what you believe your real image is.

Did you know that 91% of people said that they would be more effective and efficient if their workspace was better organized? In fact,...

Last night I did some winter cleaning in my office. To be honest, every time I walked by the office or went in there to do work, I...

I've been thinking about the word "boundaries." What type of emotion comes up when you think about that word? I know from experience that...

Who have you transferred your IP rights to? Discusses ways to avoid inadvertently transferring your intellectual property assets.

Yesterday, I took my four-year-old son to downtown Chicago to do a little shopping and eat If you know anything about walking long...

Deandre Hopkins just recently signed a new contract that makes him the highest-paid NFL wide receiver. The crazy thing about this is that...

Lebron James and Deshaun Watson were recently sued for copyright infringement for the use of photos on Instagram by the original...

As a professional athlete, you need a lawyer. Simple as that, there is no way around it. A lawyer is there to protect you and support you...

As an athlete, one unique way to build out your ability to make additional revenue is through affiliate marketing. Affiliate marketing is...

What We Can Learn From Lebron James About Getting A Lawyer The first thing every athlete should consider before starting a business or...

Things We Can Learn From Roger Federer And Protecting Your Brand Roger Federer is arguably one of the greatest tennis players of all...

Like Floyd Mayweather said, “protect yourself at all times.” As an athlete, we are susceptible to people trying to take advantage of our...

I had the pleasure of interviewing Dr. Greg Dale from Duke University last week and one of the topics we discussed was the Pressures that...