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Have you ever wondered how you can license your name? It's easier than you think. We know that as an athlete, your name is your brand....

As an athlete, your brand is one of your most valuable assets. It's what sets you apart from the competition and provides you with unique...

Are you the proud parent of an athlete child? Make sure to stay ahead of the game by understanding how NIL plays a part in sport today!

I get asked this question a lot: "What is NIL"? It makes sense though. NIL has caught on in the college space, but many athletes and...

Lebron James and Deshaun Watson were recently sued for copyright infringement for the use of photos on Instagram by the original...

As a professional athlete, you need a lawyer. Simple as that, there is no way around it. A lawyer is there to protect you and support you...

What We Can Learn From Lebron James About Getting A Lawyer The first thing every athlete should consider before starting a business or...

Things We Can Learn From Roger Federer And Protecting Your Brand Roger Federer is arguably one of the greatest tennis players of all...

Like Floyd Mayweather said, “protect yourself at all times.” As an athlete, we are susceptible to people trying to take advantage of our...

Athletes are humans too. Sometimes we forget that athletes are humans and have the capability of making mistakes just like the rest of...

Marshawn Lynch just signed a sports merchandising apparel agreement for his apparel company with Fanatics, making it the first ever deal...

Licensing will benefit your brand. Learn the benefits and the pitfalls to stay aware.

It's imperative to understand when a release should be provided to fully protect your IP rights.