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Sivonnia DeBarros

NIL Valuation vs. Actual Payout

Discover how to find your NIL's base value & gain the edge in your negotiations with large brands.

Sivonnia DeBarros

How Parents Can Help Their Athletes Monetize NIL Opportunities

Are you the proud parent of an athlete child? Make sure to stay ahead of the game by understanding how NIL plays a part in sport today!

Sivonnia DeBarros

Name, Image, & Likeness: Can College Athletes Monetize their Social Media?

This article discusses social media as an option for monetizing NIL and informs the reader of clear caveats to consider.

Amobi Okugo

5 Things An Athlete Should Consider Protecting

Like Floyd Mayweather said, “protect yourself at all times.” As an athlete, we are susceptible to people trying to take advantage of our...

Amobi Okugo

AMBUSH MARKETING. WHAT IS IT?

As the world of athlete branding gets more complex, it’s now more important than ever that athletes are making sure they protect...